Introducing APT Milano Suites: Where Manhattan Meets Milan
With a fusion of my upbringing in Milan and my experience as a New Yorker since 2004, I’ve discerned parallels between these bustling metropolises. Both cities exude a kinetic energy, an insatiable drive for progress, and an ever-present promise of opportunity around every corner. From an architectural perspective, New York’s grid system echoes Milan’s post-war housing, a legacy of Italy’s 1950s “Ricostruzione” period, marked by the imprint of fascist aesthetics on uniform grid-designed structures.
While Milan boasts magnificent exterior aesthetics, its interior spaces often lack the allure found in New York’s loft apartments. Recognizing this disparity, in 2009, I pioneered the Suite Life concept in Manhattan. This innovative approach involved transforming small downtown apartments into unique pied-à-terres, each imbued with its own distinctive style and character, serving as a sanctuary from the homogeneity prevailing in the city’s real estate landscape.
The Suite Life redefined urban living for a burgeoning class of location-independent professionals seeking personalized, affordable, and character-filled accommodations. These individuals, accustomed to traversing multiple cities, yearned for a home-away-from-home infused with charm and individuality.
Embracing the success of this venture, I now introduce APT Suites Milano, a Manhattan-inspired real estate concept tailored for Milan’s discerning clientele. This endeavor addresses the dearth of luxury furnished apartments with boutique hotel-like amenities in the city, amidst an abundance of uninspiring, characterless Airbnb offerings.
Nestled within Milan’s prestigious Quadrilatero della Moda, APT Milano occupies a landmark building steeped in the city’s architectural heritage. With total square footage ranging from 400 to 800, the property will house ten small-suite apartments, each meticulously furnished and featuring one or two bedrooms. A communal lobby area will serve as a welcoming hub for residents and guests alike.
Catering to an elite clientele seeking extended stays, each apartment will showcase a unique narrative in its interior design, ensuring a diverse and eclectic ambiance throughout the property. A dedicated desk concierge/manager will oversee personalized services, including room and maid service, enhancing the guest experience.
Our strategic advantage lies in offering unparalleled value through cost-effective operations and a compelling average daily rate (ADR). By accommodating 2 to 4 guests per suite, APT Milano appeals to small groups, commanding a premium rate surpassing that of traditional hotels while remaining competitive with the cost of multiple individual suites.
Backed by an investment of 6 million euros, with a projected payback period of 5 years, APT Suites Milano is poised to redefine luxury living in Milan. Partnering with MySuites & Co. for design and development expertise, alongside SLH Hotels for branding and operational excellence, we ensure a seamless experience from concept to execution.
APT Suites Milano represents more than just a real estate venture; it embodies a vision to elevate Milan’s hospitality landscape, marrying the cosmopolitan flair of Manhattan with the timeless elegance of Milan.