With over two decades of specialized experience, I excel in refining and enhancing boutique hotels, particularly those of medium-small scale. My expertise lies in the intricate art of repositioning these establishments, whether by breathing new life into underperforming properties or creating innovative concepts from scratch.
Repositioning, in my realm, transcends mere cosmetic changes. It entails a strategic reassessment and optimization of a hotel’s potential, often rooted in external factors such as location, views, local attractions, or community engagement. By leveraging these elements, I craft a holistic design concept that frequently necessitates reworking the hotel’s layout to maximize its unique selling points.
For me, the foundation of a successful hotel brand often extends beyond the physical structure. I integrate nearby attractions or external activities into the hotel’s identity, transforming it into a destination rather than just accommodation. Simultaneously, I reassess architectural elements, interior design, and food and beverage offerings to establish a comprehensive approach aimed at significantly increasing Average Daily Rates (ADR) and Net Operating Income (NOI).
An integral aspect of my repositioning strategy involves viewing the hotel as a multifaceted business, diversifying revenue streams beyond room sales. This tailored approach is particularly suited for the quintessential boutique hotel experience, where personalized service and uniqueness are paramount. It’s essential to distinguish this model from the ubiquitous labeling of every hotel as “boutique.”
My journey commenced in the late 90s in Paris, collaborating with luminaries such as Philippe Starck and Jacques Garcia during the initial surge of boutique hotels. I am deeply passionate about this domain, continuously striving to unveil fresh, avant-garde concepts for boutique hotels or cultivate entirely new projects as distinctive brands. Over the years, I’ve provided consulting services to numerous hoteliers, offering insights and strategies to enhance asset management and maintain a competitive edge in the boutique hotel sector